Black and White headshot of CEO John Sarson

John Sarson

CEO & Founder

John Sarson is an industry-leading cryptocurrency and digital asset investment management expert, and the CEO and Cofounder of Sarson Funds. John leads the firm with over 15 years of Wall Street sales leadership experience.

After graduating from the University of Notre Dame, John began his career on Wall Street, educating and building relationships with registered investment advisors and wealth managers on Exchange Traded Funds (ETFs) and wholesale investment products. His career included successful tenures at firms such as Guggenheim and Lord Abbett.

Following his Wall Street tenure, John relocated to Carmel, Indiana to raise a family and founded ETF Momentum Investing, LLC (ETFMI) – a Registered Investment Advisory firm. It was through ETFMI’s quantitative investment focus that John first discovered the value proposition offered by allocating to Bitcoin and cryptocurrencies. This insight led to the founding of Sarson Funds—a comprehensive digital asset investment management and educational ecosystem.

In 2022, John co-authored “Deep Crypto”, a book exploring the origins and uses of digital currencies and blockchain technology, further cementing his role as a thought leader in the industry.

An established cryptocurrency investment management and regulatory leader, John is routinely sought out by Wall Street executives, premier cryptocurrency projects, and media outlets such as Fortune, Forbes, and Business Insider.